ultra violet

Around this time last year, I put together a post about Pantone’s chosen color of the year, which at that time was green and I wasn’t too ecstatic about that one. This year Pantone’s prediction is still a little bold, but way more agreeable with my taste. Ultra Violet. Pantone’s executive director, Leatrice Eiseman, describes it as “inventive and imaginative…[taking] our awareness and potential to a higher level.” I kind of like that appeal.

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“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

In an effort to show more of this color beyond street style fashion and some Pinterest archives, I wanted to offer a guide for living out 2018 in ultra violet.


book 1

1. The Female Persuasion: A Novel by Meg Wolitzer

book 3

2. Other People We Married: Stories by EmmaStraub

book 4

3. Never Let Me Go by Kazou Ishiguro

book 2

4. The Stars In Our Eyes by Julie Klam


  1. Beach House
  2. LÉON
  4. Sonder
  5. Rex Orange County
  6. Jesse Rutherford
  7. Phoenix

(real) people to follow on the gram:

IMG_1133  @annabellerixson

IMG_1128 @nourkabbani

IMG_1127 @hannahjanecollazo

IMG_1129 @hopecavelll

IMG_1130 @thatfashiongirl03


  1. Crash On My Couch by Arden Rose and Will Darbyshire
  2. Crooked Conversations
  3. Girlboss Radio with Sophia Amoruso

So there you have it, some of my recommendations for exploring all the ultraviolet color that this year has to offer. I think all of my choices perfectly incapsulate what Pantone’s intentions for 2018 are: brave and original.

Thanks for reading,


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